Razorfish

Prior to coming to me, the client had purchased a really great stock graphic online (created by David Turton) and then attempted to combine it with the name of his musical outfit, Razorfish, in cool lettering.  Overall, he was a bit dissatisfied with his efforts and asked me to take a look at it.  I felt that I could do more for the logo than simply throwing the band name in a neat font underneath it.  So, with the client’s permission, I decided to first create a text logo for the group that could be used independently on things like fliers and bumper stickers.  From there I intertwined the shark graphic with the text.

The original image provided by the client (created by David Turton) The type for the logo is stylized. The parts of the image that will sit behind the type are knocked out. The type is knocked out so the graphic will "pass" through it. The knocked-out versions of the type and the shark are combined. A copy of the original image of the shark is inserted behind the knocked-out layers; completing the intertwining effect. The first layer that will make up the background is created. The second layer that will make up the background is created. The two background layers are combined and set above a black base layer. The logo and the background are combined. A stylized border is added, completing the logo. To see the stages of creation, move your mouse across the meter.

Completed Razorfish logo