Logos Among my favorite things to design are logos. It is a major source of pride for me when I'm asked to design a logo because it means that I am being trusted with creating a key element of a organization’s identity. More often than not, the logo is the first thing that greets a consumer as well as the first thing the consumer identifies with the product. My approach to logo design focuses on creating a graphic that is easily presentable in a two-color format, but can also be adapted to more elaborate color palettes. When designing, I try very hard to foresee the possible uses of my logos, as well as how they can be adapted to various promotional campaigns. A good example of this is the United By Drums flag campaign.
This is the logo I designed for United by Drums,
a messageboard for drummers.
Expanding upon the original UbD logo, I have also
done extensive holiday theme variations. Logo for the UnitedbyDrums.com podcast
These are just a few samples from UbD's flag campaign.
I'm very proud of them because they help outline the idea of how
a common interest can bring a diverse group of people together. They
also serve as a means of target advertising, so that if UbD members
use them as sigpics on forums that cater to local rather than global
interests, the site is presented
as a place that is geared toward that area of the world.
Logo for New Jersey's own SLiMAX.
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